Everybody's Online

Web App development

Make a great first impression.

At Vertical Motion, we know the backbone of your business is sometimes in your browser. Our team brings 20 years of experience to back-end web design and development to create stable, scalable applications that support established and growing businesses. Whether you’re starting anew to support an entrepreneurial idea, or refreshing an application with a database full of active users, we have the insights on architecture and tech debt management to ensure success.

From client-facing websites and account management to user-friendly web apps, our team of developers, UI/UX specialists, and project managers work together to tailor web applications that meet the needs of your business. The result is software that’s flexible and high performing, designed by a team you can rely on for future updates.

Your Strategic Partner

for Custom Web Application Software

The software you use has a direct impact on your business. As your strategic partner, we’ll work with you to develop an app that’s tailored to make your workflow faster and more efficient. Here’s how we can help you achieve your mission:

Future-proof architecture

Worried about scaling costs or performance bottlenecks? We design scalable apps with cloud-native solutions and modular architectures to help your app grow with your user base, without downtime or costly rewrites.

Best-in-class security and compliance

Rest assured knowing your data (and users’ trust) is protected with enterprise-grade security built into every feature. Our team can help you meet industry compliance standards and regulations to keep your business protected from cybersecurity threats.

Seamless integration with existing systems

Already working with software you love? We prioritize seamless integration to enable your team to do their best work. Whether you’re working with payment processing software or your favourite CRM, we can leverage APIs to help data flow smoothly between apps.

Custom AI-enhanced workflows

Digital transformation should be about more than about jumping on a bandwagon. We start with your business strategy to deploy custom AI workflows exactly where you need them. Get smarter analytics, personalize customer service, and eliminate repetitive tasks with AI that’s tailored to respond to your business needs.

Here’s what the Schachter Energy Research Services had to say about our web development service:

"The whole team at Vertical Motion is crazy talented and able to work magic! They just launched our new website in what has to be record time! Despite a few external hiccups, they were creative in overcoming obstacles, updating our look and launching an extremely professional and easy to use e-commerce website for us. Calm under pressure, patient with client queries and creative in so many ways, they are true partners! I would highly recommend them to ANYONE!"

Schachter Energy Report

Subscription Newsletter Website

Functionality beyond the basics

Application Programming Interfaces (APIs)

Integrate the tools you already use into your web app to expand its functionality while keeping costs down. From payment processing apps like Stripe to marketing tools like Hubspot, you can use APIs to connect your app’s features to best-in-class platforms.

Automation and AI

Get smarter data analytics, customer service features, and much more with AI-enabled processes and tools. Automation can handle repetitive tasks like data entry, scheduling, and report generation, freeing up your team to focus on more strategic work.

We’re Your Team of Experts

Everything fits better when it's custom

When you work with us, you’ll have a team of experts on your side to ensure a smooth project from strategy to final product. We’ll be there with you every step of the way as we work through the process from idea to execution.

Market Research

We’ll conduct in-depth research to analyze your target audience, competitors, and industry trends. This ensures your app not only reflects your brand, but also resonates with your users and gives you a competitive edge.

Information Architecture

We’ll structure your app’s content in a way that makes it easier for users to find what they need, whether it’s product information, support resources, or interactive features. Spending time on your app’s information architecture helps reduce friction and improve the user experience.

Wireframe Development

When we create a wireframe, we’ll map out the layout, navigation, and key features of your app to ensure it’s user-friendly and aligned with your goals. This serves as the foundation for your app, allowing us to make any adjustments before moving into design and development.

Interactive Design

From there, we’ll create interactive elements that engage users and guide them through your app effortlessly. From buttons and menus to animations and transitions, we’ll work on every detail with an eye towards creating a memorable and smooth user experience.

Branding & Graphic Development

We’ll work with you to create a cohesive visual language, including colors, typography, and imagery, that aligns with your brand’s personality and values. This will help your app feel like a natural extension of your brand, building trust and boosting brand recognition.

Application Testing

Once your app is in its final stages, we perform rigorous testing to ensure it functions well across devices, browsers, and operating systems. From load times and responsiveness to security vulnerabilities, we’ll identify and resolve any issues to deliver a polished, reliable app.

Ongoing Web App Maintenance

On top of the updates

Have a web app that needs a refresh? We can help you transition towards the current design strategies and features that can give your brand a boost in a crowded market. If your app isn’t functioning optimally, our Application Health Assessment can help us test, diagnose, and fix the problem to breathe new life into older tools and workflows.

Web Apps Built for Your Business Strategy

for Custom Web Application Software

We understand that the workflows and features that matter most to you will depend on your industry and strategic goals. That means we’ll adapt our approach to focus on what matters most to you. Here’s just a few examples of what we can build:

Enterprise apps that power your operations

Enterprise software has the power to transform how your business operates. We build custom tools that help enterprise teams step up from legacy systems and achieve better efficiency, flexibility, and compliance at scale.

SaaS platforms designed to scale with you

From MVP to full-scale deployment, we ensure your SaaS platform is built to adapt. We can help you deliver intuitive, user-friendly experiences from day one, with recurring revenue models that include subscription management and billing systems.

Ecommerce solutions that drive conversions

Whether you’re launching a new store or upgrading an existing one, we create ecommerce experiences that turn visitors into loyal customers. Create shopping experiences optimized for conversions with inventory, payment, and shipping systems for end-to-end efficiency.

Let’s Build Your Web App Together

The sky's the limit

At Vertical Motion, we’re passionate about helping businesses thrive in dynamic markets. Whether you’re looking to streamline operations, enhance customer engagement, or launch a groundbreaking SaaS platform, we’re here to create a web app that sets you apart.

Ready to start a conversation? Contact us today to learn how we can help you build a web application that drives results and elevates your business to new heights. Let’s work together to transform your online presence.