Solutions for

Startups

Helping Canadian entrepreneurs reach their goals

Our entrepreneur assistance professionals specialize in product launch planning & execution, business scaling & marketing, grant application assistance, and fractional business support. We engage top Canadian executives with decades of experience in clean technology, venture development, public relations, process design, product manufacturing, software development, entrepreneurship, finance, sales, and marketing.

Application health assessment

a 130-point inspection & development roadmap

Startups live or die by their software – but early technical debt or rushed MVP code can haunt you at scale. Whether it’s sluggish performance, security gaps, or integrations that just don’t work, unaddressed issues can block your growth.

The first step is knowing what you're dealing with.

Vertical Motion’s Application Health Assessment (AHA) flags critical risks that limit your app’s scalability and functionality. Like a 130-point vehicle inspection, it gives you an overview of your entire tech stack and a detailed roadmap for restoring software performance.

Recent Clients

Product Launch

We’re with you every step of the way! From idea to execution and beyond, our team of experts will assist you in building, launching, and growing your business.

Market Validation

Far too many businesses have failed to conduct proper research in the early stages of product development. The result is often catastrophic, with very few surviving a mistake of this magnitude. At Vertical Motion, we help establish a strategic plan to test early hypotheses and ensure your product development is backed by well-founded research before launch.

Business Plan Development

The business plan contains critical information about your revenue streams, value proposition, and target market, which plays a significant role when seeking financial investment. Our team of expert entrepreneur advisors and business strategists will guide you through each section to develop a clear and robust business plan that meets the expectations of venture capitalists and key stakeholders alike.

Product Strategy

A new and exciting idea is a great starting point for any new business, but in and of itself does not lead to success. Important product stages, including prototyping, pilot testing, MVP development, and full deployment, must be considered. We’ll work closely with your team to understand your ideas, goals, values, and aspirations to assist you in developing an actionable product roadmap that serves your business well today and in the future.

Software Development

At Vertical Motion, we believe in using the power of technology to change lives. That’s why we always seek the best solution for your one-of-a-kind idea. Our highly-skilled development team will plan, design, and develop a custom software solution to delight your stakeholders & support your business growth.

Digital Marketing

The best way to sell a great product is through the support of great marketing. At Vertical Motion, our experienced marketing specialists will work to formulate a strategy that aligns with industry best practices and presents your business in a professional and authentic light.

Business Growth

As customer demand continues to grow, so too must your business. Our Vertical Motion business advisors and coaches will help you responsibly scale your operations through targeted business growth workshops and strategic implementation planning.

Grant Funding Assistance

Total funds raised with support from Vertical Motion

$ 0

Acquiring capital to fund the development of your business is a challenging part of building a successful organization. Even more complex, however, is finding the right financial source that offers you the funds you need today without sacrificing your equity. As a Canadian founder, you have access to hundreds of grants, vouchers, and other non-dilutive funding sources to ease the financial burden of making your vision a reality. At Vertical Motion, we simplify this process by assisting you in identifying non-dilutive funding opportunities and compiling the necessary information to complete your application on time. Our extensive experience in facilitating the grant application process will help you tell your story the right way to maximize your chances of application approval.

Fractional C-Suite

Executive expertise when you need it most

Human capital is among the most valuable assets an organization can own, yet one of the hardest to acquire. Amid increasing labour shortages and record-breaking market demand, businesses may spend weeks or months recruiting and evaluating candidates. In highly competitive markets with little margin for error, business owners cannot afford to pause operations while they search for the right person to support their changing needs. At Vertical Motion, our C-Suite on Demand service works to simplify this process by temporarily placing an industry-leading executive into your organization. Your industry expert will work alongside your team to assess operational inefficiencies, plan strategic resolutions, recruit additional support and train employees to take over operations after their term has ended.