strategic agility, on demand

Fractional C-Suite

Executive expertise when you need it most

Great companies are powered by leadership – and the right executive guidance can mean the difference between growth and stagnation. At Vertical Motion, our fractional C-suite team brings over 20 years of experience in clean technology, venture development, public relations, process design, product manufacturing, software development, finance, and more.

We’ll help you build the right business strategy to tighten operations, accelerate digital transformation, and inspire investor confidence. Whether you want to mitigate risk, navigate a business transition, or secure your next round of funding, we’ll work with your team to find the best path forward. Then, we’ll recruit and train additional support for a smooth transition that fuels long-term growth.

Navigate business change with confidence

Digital transformation: Modernize your tech stack and avoid costly missteps with seasoned software development leaders guiding your strategy.
Risk mitigation: Proactively address compliance, security, and operational risks – before they become liabilities.
Investor & board readiness: Craft investor-grade business plans and financial models to secure funding or pass audits with confidence.
Scaling operations: Break through growth plateaus with tailored workshops and execution roadmaps tailored for your operations.
Product strategy: Validate and launch winning digital products with expert guidance, from prototyping and MVPs to scalable roadmaps.
Disaster recovery: Assist in identifying, quantifying, and managing failures in software and technology, simplifying scope and recovery plans.

We'll help you tackle these strategic questions:

Where are the gaps in your leadership?

Do you lack C-level expertise in critical areas (tech, finance, operations) during pivotal growth or transformation phases?

How do you mitigate risk at scale?

Are compliance, security, or operational risks slipping through the cracks without executive oversight?

Is your tech stack driving or hindering growth?

Do legacy systems or ineffective digital strategy slow innovation? What development strategies can help you boost efficiency?

Are you investor-ready?

Can your financial models, governance, and pitch materials hold up to scrutiny from VCs or boards?

What’s your roadmap for scaling operations?

Are there bottlenecks in team structure, processes, or tools that could impact your scalability? Is your plan realistic, or will it expose operational risk?

Who’s steering your product strategy?

Are MVPs, roadmaps, and new feature launches guided by market demand? How do you research new solutions?

Are your digital tools aligned with your company vision?

Is your digital infrastructure creating silos between departments? Does your software support strategic clarity?

What’s your exit plan?

Are you building toward an acquisition, IPO, or sustainable profitability – and is leadership prepared?

STRATEGIC INSIGHTS FOR YOUR NEXT STEP

If these questions feel unresolved, we’re here to help. Many growing companies struggle with leadership gaps in critical areas: digital transformation, uncharted operational risks, or investor-ready operational strategies. The right executive at the right time can help you build strategies that prepare your business for its next phase of growth.

Our fractional C-suite leaders can help you:

Pressure-test your strategy against market realities and execution risks.
Fill expertise gaps without committing to full-time hires until you’re ready.
Turn uncertainty into action plans whether you’re preparing for funding, scaling, or transformation.

Confidence in your next step starts with expert guidance. Let’s build a leadership framework tailored to your industry so you can carve your path forward.

Frequently Asked Questions

WHO WILL I BE WORKING WITH?

Our advisory team is led by Jason Jones, a Kelowna-based founder, CTO, and investor who serves as the Executive in Residence (EiR) at Foresight CAC and as a Business Mentor at Futurpreneur Canada. Jason is regarded by his peers as a practiced leader, self-starter, and visionary who blends high-level business concepts with intricate technical details.

WHAT’S THE DIFFERENCE BETWEEN A FRACTIONAL LEADER AND A CONSULTANT?

Consultants advise; fractional leaders execute. They’re the scaffolding for your leadership structure until you’re ready to build internally, making high-stakes decisions that can help you decide when and who to hire. When you partner with us, we’ll work to understand your goals and workflows, execute a strategy, then help you build capacity to support it long-term.

DO YOU OFFER ONE-TIME SOFTWARE AUDITS?

Yes. Our Application Health Assessment is a standalone service to audit the security, scalability, and technical health of business applications over one week. You’ll get an overview of critical issues and a roadmap for restoring your application to health – and from there, you can decide whether to fix issues in-house or move forward with a fractional CTO.

WHAT SIZE OF BUSINESS DO YOU WORK WITH?

We specialize in SMEs and mid-market enterprise businesses navigating high-stakes transitions, whether it’s scaling operations, preparing for funding, or overhauling tech strategy. However, we do occasionally partner with late-stage startups preparing for hypergrowth or institutional funding. Book a meeting to see if we’re the right fit.