Keeping home buyers and sellers in the loop with a user-friendly web and mobile application

The basics


Real Estate




  • Cloudflare
  • Firebase
  • Laravel
  • Nginx
  • PHP
  • PostgreSQL
  • React
  • React Native
  • Sendinblue
  • Stripe


Loop for Success Inc. (Loop) is a real estate technology company based in Calgary, Alberta, that supports the day-to-day operations of real estate professionals by simplifying the home buying and selling experience. Loop’s mission is to alleviate the stress associated with real estate project management while offering clients enhanced transparency and control over daily tasks.


Rapidly acceleration and success left the client with limited time to amplify those successes. Initially they required business strategy coaching around scaling, new verticals, staffing, investor pitches and grant funding. This revealed opportunities to bolster the brand, a suite of materials to be created, and the need for a cohesive a marketing communications strategy with consistent outreach.



Vertical Motion teamed up with Loop to tackle this rapidly evolving situation. Our team began by successfully facilitating the transition of existing software development back to Canada from application development, advanced project management, and user testing. Following a thorough code review and cleanup, Vertical Motion’s team of developers, project managers, and business analysts effectively planned, designed, and developed a commercial-grade CRM software solution for real estate professionals to manage clients, track deals, and organize their work.


  • Elevated client satisfaction
  • Optimized real estate project management
  • Simplified home buying and selling experiences for clients
  • Improved productivity, energy, and mental health of real estate professionals
"I honestly can't say enough amazing things about Vertical Motion. From the start, it was clear that their team was unlike any other software developer. When I realized I was in over my head with the development of my application, Vertical Motion stepped in and fast-tracked the process I started while also helping me understand my business. The support I've received has been a godsend and I have enjoyed every minute of working with their team, especially their Project Manager Bill Copeland whose dedication, insight and understanding have immensely helped make this project a success. I now have an MVP we are launching, and I owe a huge part of that to this group. I look forward to a long, successful relationship with Vertical Motion."
Laura Kitchen
Loop for Success Inc.
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