Schachter Energy Research Services
Helping share the insight of one energy industry analyst in creative and convenient ways
Overview
Energy
Alberta
Results After Five Years
120+
23+
2,000+
3+
Technology
- Adobe Creative Cloud
- Campaign Monitor
- Magazines
- PayPal
- Stripe
- WooCommerce
- WordPress
Company
Schachter Energy Research Services is headed by Josef Schachter who is an energy industry analyst with over 40 years of experience. Josef broke out on his own in 2017 to publish a twice-monthly newsletter, along with timely Action Alerts, an additional free publication, and an annual convention.
Challenge
The timeline was short. Vertical Motion had to quickly deploy a website that could host privileged content available only to subscribers, a way to gather and manage subscriptions, a posting format to arrange and identify work by company symbol, and a digital mail solution to reach clients.
Basics
Solution
Vertical Motion analyzed the needs of the Schachter Energy Report and implemented a WooCommerce Subscription model with Campaign Monitor for mailouts, going from concept to execution in a matter of weeks. The brand design built out a new arm from the existing logo, and created a new newsletter look and feel, a custom research project diagram, as well as extensively building out layouts and conventions for the newsletter publications and e-mail templates. Print, PowerPoint, and social media materials were developed as needed in addition to the responsive website.
Results
- Users can purchase and manage their subscriptions relatively hands-free
- Logged-in users are the only people who can see the purchased content
- Spinning up coupons, events, and marketing initiatives is easy, both independently and in partnership with Vertical Motion
