Share Tweet Email Whether you realize it or not, brands are a major part of our daily lives. From the coffee you drink to the clothes you wear, brands influence our choices and decisions, often becoming extensions of our identity. If you’ve read our previous article, “Crafting a Compelling Brand Persona: Why It’s Essential for […]
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Share Tweet Email When you think about the brand Red Bull, what jumps to mind? Perhaps extreme sports such as Formula 1 racing, BMX, motocross, and alpine skiing come to the forefront. And what about the brand Dove? Maybe thoughts of body positivity, inclusivity, and challenging traditional beauty standards emerge. Nevertheless, these brand associations are
Crafting a Compelling Brand Persona: Why It’s Essential for Your Business Read More »
According to early 2023 research, the internet is home to nearly 200 million active websites worldwide. With 71% of businesses now online and new websites built every 3 seconds, having a web presence is no longer sufficient for keeping businesses competitive in the digital age. So what can organizations do to differentiate themselves from their
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