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Five individuals representing how each business has a different brand persona.

Crafting a Compelling Brand Persona: Why It’s Essential for Your Business

Entrepreneurs, Featured, Marketing / By

Share Tweet Email When you think about the brand Red Bull, what jumps to mind? Perhaps extreme sports such as Formula 1 racing, BMX, motocross, and alpine skiing come to the forefront. And what about the brand Dove? Maybe thoughts of body positivity, inclusivity, and challenging traditional beauty standards emerge. Nevertheless, these brand associations are […]

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A group of founders watching a presentation in a business incubator program.

What Is the Difference between a Business Incubator and a Startup Accelerator?

Entrepreneurs, Featured, Funding / By

Share Tweet Email In today’s rapidly evolving economy, entrepreneurs face a host of complex challenges as they journey toward launching and growing their ventures. Recognizing this, Canada has experienced a surge in the number of business incubators and startup accelerators working with organizations in our communities. But, despite the growing awareness of these programs, many

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Smartphones on a tabletop with one phone displaying a white PWA logo on an orange phone screen.

What Is a Progressive Web App (PWA)?

Development, Featured, Mobile, Web / By

Share Tweet Email In today’s digital age, the widespread development and adoption of mobile apps have fundamentally transformed how we manage nearly every aspect of our lives. Thanks to the continuous advancement of technology, mobile apps cater to virtually every need imaginable, from banking transactions to food delivery, learning new languages to shopping online, and

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Primary article image displaying a smartphone with a mock blog post and the alphabet behind it.

Best Fonts for Mobile Apps: 6 Exceptional Choices for UI Design

Design, Featured, Mobile / By

Share Tweet Email Choosing the right font for your mobile app is a significant UI (User Interface) design decision that requires careful consideration. While it’s common for individuals to select a typeface based on its visual appeal, savvy mobile app designers evaluate several factors that extend well beyond mere visual aesthetics. The best fonts for

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Primary article image displaying a diagonal list of mobile apps

How Much Does It Cost to Develop an App?

Development, Featured, Mobile / By

Share Tweet Email How much does it cost to develop an app? Whether you’re running a well-established business or taking the first steps into entrepreneurship, this question is on the minds of everyone starting a software development project. However, arriving at a precise answer isn’t as straightforward as you might think. Asking software developers how

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Canada Digital Adoption Program (CDAP) Panel Discussion: Key Considerations and Insights for Canadian SMEs

Entrepreneurs, Featured, Funding / By

Share Tweet Email The Canada Digital Adoption Program, also known as CDAP, is a $1.4 billion investment fund created by the Canadian government to support the digital transformation of small and medium-sized businesses (SMEs). The program offers eligible Canadian SMEs: Up to $15,000 in non-dilutive funding Interest-free loans up to $100,000 from BDC Wage subsidies

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Mobile App UX Design: 3 Key Principles for Crafting a Meaningful User Experience

Design, Featured, Mobile / By

Share Tweet Email As Calgary and Kelowna mobile app developers, we’ve seen a profound transformation in users’ needs, wants, and expectations over the past decade regarding mobile apps. What was once merely an on-the-go extension of computer technology has since evolved into an indispensable technological tool in its own right. As a result, users have

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3 Things You Should Know Before Engaging with a Software and Mobile App Developer

Development, Featured, Mobile / By

Share Tweet Email With nearly two decades of experience as Calgary and Kelowna app developers, our team at Vertical Motion has dedicated hundreds of thousands of hours to working with countless startups and businesses across North America. Throughout this time, we have gained invaluable insights into an array of challenges and hurdles our clients face

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Cultivating Awareness and Support of Entrepreneur Mental Health: Exploring the Mental Challenges of Launching a Business and the Empowering Strategies for Wellness

Entrepreneurs, Featured / By

Share Tweet Email Entrepreneurs and founders experiencing high rates of mental illness are a widely recognized reality within the entrepreneur community. According to a 2019 academic study, 72% of sampled entrepreneurs were directly or indirectly affected by mental health issues. Compared to their non-entrepreneur counterparts, this group exhibited notably higher rates of ADHD, substance use,

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Artificial Intelligence (AI) Panel Discussion: Navigating the Ethical, Regulatory, and Business Landscape of AI

Development, Featured, Interviews / By

Following the groundbreaking release of ChatGPT in November 2022, artificial intelligence (AI) has drawn immense attention on the global stage. With an unexpected surge in innovation and product launches, organizations worldwide are racing to develop and integrate AI into their businesses. However, amidst this intensity, many are concerned with the risks AI poses and are

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