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When DIY Design Templates Work – and When You Need a Professional Designer

Design, Featured, Mobile / By

Thinking of creating new marketing materials, or even a new website? While tools like Wix, Squarespace, and Canva offer easy-to-use templates, many businesses end up opting for a professional designer instead. Why? Once you start customizing the font, layout, and images, DIY platforms have some important limitations to consider. In general, the more original and […]

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Keep tech debt low, and you’ll spend less in the long run

Development, Featured, Mobile, Web / By

Share Email At Vertical Motion, we recommend that you update your app at least once every six months – but you might need to make updates more often than that depending on the complexity of your app. In fact, we recommend allocating 10-20% of your initial development budget to maintenance. Why? Ongoing maintenance keeps technical

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How Much Does It Cost to Develop an App?

Development, Featured, Mobile / By

Share Tweet Email How much does it cost to develop an app? Whether you’re running a well-established business or taking the first steps into entrepreneurship, this question is on the minds of everyone starting a software development project. However, arriving at a precise answer isn’t as straightforward as you might think. Asking software app developers

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Essential Elements for an Effective Brand Style Guide — Part One

Design, Featured, Marketing / By

Share Tweet Email Whether you realize it or not, brands are a major part of our daily lives. From the coffee you drink to the clothes you wear, brands influence our choices and decisions, often becoming extensions of our identity. If you’ve read our previous article, “Crafting a Compelling Brand Persona: Why It’s Essential for

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Exploring Market Size Through TAM, SAM, and SOM

Entrepreneurs, Featured / By

Share Tweet Email Launching a product or service is an exciting yet challenging ambition that demands thorough planning and investigation from entrepreneurs. From idea to execution, each stage requires careful consideration and informed decision-making to navigate the hurdles of product launch. One critical aspect of this journey is market validation, a process that involves evaluating

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Five individuals representing how each business has a different brand persona.

Crafting a Compelling Brand Persona: Why It’s Essential for Your Business

Entrepreneurs, Featured, Marketing / By

Share Tweet Email When you think about the brand Red Bull, what jumps to mind? Perhaps extreme sports such as Formula 1 racing, BMX, motocross, and alpine skiing come to the forefront. And what about the brand Dove? Maybe thoughts of body positivity, inclusivity, and challenging traditional beauty standards emerge. Nevertheless, these brand associations are

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3 Things You Should Know Before Engaging with a Software and Mobile App Developer

Development, Featured, Mobile / By

Share Tweet Email With nearly two decades of experience as Calgary and Kelowna app developers, our team at Vertical Motion has dedicated hundreds of thousands of hours to working with countless startups and businesses across North America. Throughout this time, we have gained invaluable insights into an array of challenges and hurdles our clients face

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