Share Tweet Email How much does it cost to develop an app? Whether you’re running a well-established business or taking the first steps into entrepreneurship, this question is on the minds of everyone starting a software development project. However, arriving at a precise answer isn’t as straightforward as you might think. Asking software app developers […]
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Share Tweet Email Whether you realize it or not, brands are a major part of our daily lives. From the coffee you drink to the clothes you wear, brands influence our choices and decisions, often becoming extensions of our identity. If you’ve read our previous article, “Crafting a Compelling Brand Persona: Why It’s Essential for
Essential Elements for an Effective Brand Style Guide — Part One Read More »
Share Tweet Email Launching a product or service is an exciting yet challenging ambition that demands thorough planning and investigation from entrepreneurs. From idea to execution, each stage requires careful consideration and informed decision-making to navigate the hurdles of product launch. One critical aspect of this journey is market validation, a process that involves evaluating
Exploring Market Size Through TAM, SAM, and SOM Read More »
Share Tweet Email When you think about the brand Red Bull, what jumps to mind? Perhaps extreme sports such as Formula 1 racing, BMX, motocross, and alpine skiing come to the forefront. And what about the brand Dove? Maybe thoughts of body positivity, inclusivity, and challenging traditional beauty standards emerge. Nevertheless, these brand associations are
Crafting a Compelling Brand Persona: Why It’s Essential for Your Business Read More »
Share Tweet Email With nearly two decades of experience as Calgary and Kelowna app developers, our team at Vertical Motion has dedicated hundreds of thousands of hours to working with countless startups and businesses across North America. Throughout this time, we have gained invaluable insights into an array of challenges and hurdles our clients face
3 Things You Should Know Before Engaging with a Software and Mobile App Developer Read More »
If you’re ready for a new or updated website, you need a developer who can cover all the bases, providing a responsive and clean website to suit your needs. Vertical Motion is fluent in HTML, PHP, ASP, .NET, ASP.NET, and CSS, adept at integrating popular script libraries, from open source to proprietary. Our developers can
Choosing the right website developer Read More »
By Jason Jones Can you imagine ordering a delicious sundae at an ice cream shop, only to leave with a bowl full of whipped cream and sprinkles? While a die-hard sweet tooth might find that appealing, it’s missing its core – the ice cream. This is a good metaphor for project planning. The Key to
A Good Sundae Starts With Great Ice Cream Read More »
