A local cafe that has implemented loyalty marketing to improve customer retention.

Loyalty marketing: How businesses can reap the rewards

In today’s business world, it’s rare that you’ll find a company not employing a customer loyalty program. Hugely successful for both big and small businesses, loyalty programs reward repeat customers. In turn, repeat customers help to increase sales, profit and overall business. Based on a report by Manta and BIA/Kelsey, repeat customers spend 67 per cent […]

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