Recent data projections indicate that the mobile app industry will likely surpass $600 billion in global annual revenue by 2025. As consumer demand further rises and competition strengthens, businesses must evaluate and implement a structured mobile app monetization strategy that yields market success today and well into the future.
Mobile App Monetization: Choosing the Best Strategy for Your Application Read More »
Almost everyone has heard that 20% of businesses fail in their first year of operations, and 60% go under within the first three years. But have you ever stopped to consider why? Market research shows that 35% to 45% of startups fail due to product-market misalignment. But, this problem is not exclusive to just startups.
An Entrepreneur’s Guide To: Building a Value Proposition Canvas Read More »
An Interview With Sam Anderson, Co-Founder and CEO of CarbonGraph We sat down with Co-Founder and CEO Sam Anderson to discuss his exciting new company CarbonGraph. CarbonGraph allows companies to calculate and share easily digestible data on the carbon footprint of their products and services. Sam and his talented team give “validation & context to your environmental data”
Paving The Future of Carbon Footprint Tracking With CarbonGraph Read More »
Who remembers New Coke? How about Heinz EZ Squirt Ketchup? Or Bic For Her pens? These three consumer products surprisingly have one thing in common. They all failed! Now, you may be wondering how multinational corporations like The Coca-Cola Company, the Kraft Heinz Company, & Société Bic could make a product that would flop after
What Is Market Validation & Why Is It Important? Read More »
A MVP is not to be mistaken by the trophy or medal your child is awarded for giving their all in a local sporting event. In this context, MVP stands for Minimum Viable Product and is a concept that is getting a lot of attention in the entrepreneur community and has been for some time
Your Guide To MVP App Development Read More »
By Jason Jones Can you imagine ordering a delicious sundae at an ice cream shop, only to leave with a bowl full of whipped cream and sprinkles? While a die-hard sweet tooth might find that appealing, it’s missing its core – the ice cream. This is a good metaphor for project planning. The Key to
A Good Sundae Starts With Great Ice Cream Read More »
by Jason Jones Choosing to take on a mobile or software solution as a project is a massive undertaking, and can consume a considerable amount of time, effort, and money. Whether it’s a software idea on a napkin that’s never been built, or an imagined piece of code that may overhaul a clunky old process,
Identifying a Problem Before Prescribing a Solution Read More »
by Jason Jones, President In the past few blog posts I have written, I have discussed some of the issues that I think are plaguing the current startup ecosystem and why they are making it tough for entrepreneurs to build successful tech companies. Another subject contributing to what I believe is quickly becoming an unsustainable
by Jason Jones, The tech business cycle seems to follow some version of this model, especially within the last few years: Find idea for app solution Build basic prototype Identify desirable incubator or accelerator Join incubator accelerator ???? Profit! Now the last part may be a popular meme, but the model holds true. It seems
Consider this before hopping on an accelerator / incubator ride Read More »
by Jason Jones, President Over the past few years in the startup space, especially the technology industry, companies talk about building the next “Facebook for apps” or “Google for the cloud” — something tailored to catch investor attention — with the intent to get funded, then get acquired or go public. People who have bought
Is it wrong to simply want to build a great SMB in the tech world? Read More »
