Entrepreneurs

How can a vibe coding cleanup specialist help with your app?

Share Email If you’re a non-technical founder building an app with AI, there’s a good chance you’ve encountered one of two scenarios: either you’re stuck trying to fix something that’s broken, or you made a perfect prototype that ended up failing in production. Why is this so common? Often, it’s because AI lacks the context […]

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Why tech investors need digital due diligence in 2025

Share Email For startup investors, demos have never looked better. Founders can now build polished, functional apps in weeks instead of months thanks to AI-powered coding tools like Cursor and Replit. The prototypes work smoothly, the user interfaces are clean, and the value proposition is clear. It’s easier than ever to see their potential and

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A group of founders watching a presentation in a business incubator program.

What Is the Difference between a Business Incubator and a Startup Accelerator?

Share Tweet Email In today’s rapidly evolving economy, entrepreneurs face a host of complex challenges as they journey toward launching and growing their ventures. Recognizing this, Canada has experienced a surge in the number of business incubators and startup accelerators working with organizations in our communities. But, despite the growing awareness of these programs, many

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Exploring Market Size Through TAM, SAM, and SOM

Share Tweet Email Launching a product or service is an exciting yet challenging ambition that demands thorough planning and investigation from entrepreneurs. From idea to execution, each stage requires careful consideration and informed decision-making to navigate the hurdles of product launch. One critical aspect of this journey is market validation, a process that involves evaluating

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Five individuals representing how each business has a different brand persona.

Crafting a Compelling Brand Persona: Why It’s Essential for Your Business

Share Tweet Email When you think about the brand Red Bull, what jumps to mind? Perhaps extreme sports such as Formula 1 racing, BMX, motocross, and alpine skiing come to the forefront. And what about the brand Dove? Maybe thoughts of body positivity, inclusivity, and challenging traditional beauty standards emerge. Nevertheless, these brand associations are

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CDAP Panel Discussion: Key Considerations and Insights for Canadian SMEs

Share Tweet Email The Canada Digital Adoption Program, also known as CDAP, is a $1.4 billion investment fund created by the Canadian government to support the digital transformation of small and medium-sized businesses (SMEs). The program offers eligible Canadian SMEs: Up to $15,000 in non-dilutive funding Interest-free loans up to $100,000 from BDC Wage subsidies

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Cultivating Awareness and Support of Entrepreneur Mental Health: Exploring Challenges and Strategies

Share Tweet Email Entrepreneurs and founders experiencing high rates of mental illness are a widely recognized reality within the entrepreneur community. According to a 2019 academic study, 72% of sampled entrepreneurs were directly or indirectly affected by mental health issues. Compared to their non-entrepreneur counterparts, this group exhibited notably higher rates of ADHD, substance use,

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Human-Centred Design: Focusing on the Problem Instead of the Solution

Understanding Human-Centred Design and How to Apply It through the Design Thinking Process What Is Human-Centred Design? Human-Centred Design is a philosophy and problem-solving approach that places real people at the center of the product development process. This technique enables businesses and entrepreneurs to tailor their products and services to the needs of their target

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Mobile app monetization

Mobile App Monetization: Choosing the Best Strategy for Your Application

Recent data projections indicate that the mobile app industry will likely surpass $600 billion in global annual revenue by 2025. As consumer demand further rises and competition strengthens, businesses must evaluate and implement a structured mobile app monetization strategy that yields market success today and well into the future.

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An Entrepreneur’s Guide To: Building a Value Proposition Canvas

Almost everyone has heard that 20% of businesses fail in their first year of operations, and 60% go under within the first three years. But have you ever stopped to consider why? Market research shows that 35% to 45% of startups fail due to product-market misalignment. But, this problem is not exclusive to just startups.

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