Shop Talk With Vertical Motion | July 2022 Edition

Welcome to Shop Talk With Vertical Motion, where we recap industry and tech news, events, and headlines to keep you in the know.

Warp Speed Ahead with July Quick Reads

Rogers Communications announces that it will invest $10 billion in artificial intelligence and stronger testing following this month’s massive outage.

SpaceX has received FCC approval to offer Starlink satellite internet services to vehicles, watercraft, and aircraft in motion.

The cross-platform game engine Unity has announced its plans to merge with global software company ironSource.

Meta Platforms Inc. reports that it will reduce the number of engineers it planned to hire in 2022 by 30% in fear of a mounting recession.

How Biochar Can Assist in Our Fight Against Carbon Emissions

Startups are beginning to use biochar to trap and store carbon emissions for +100 years. Credit: Carbo Culture

As most people learned from primary school, plants consume atmospheric carbon dioxide (CO2) through photosynthesis, converting it into essential carbohydrates that allow them to grow. What you may not know is that as vegetation decomposes, it releases CO2 back into the atmosphere adding to overall greenhouse gas emissions (GHG). Biochar — a technology developed thousands of years ago by indigenous farmers — allows us to break this cycle by turning biomass into a more stable form of carbon which stores carbon emissions for over 100 years. While this has long been used in agriculture to boost crop yield, startups are now working to deploy it as a carbon-removal method.

New start-up organizations including Climate Robotics, Carbo Culture, and Charm Industries are automating and accelerating the biochar production process to sequester CO2 and improve soil health in hopes of reaching net zero emissions by 2050. In fact, Shopify, Stripe, and Microsoft are among 40 companies that have purchased carbon removal credits from biochar producers for $600 per tonne of CO2. 

Despite biochar’s promising results, experts are concerned with how it will scale in the future. Today’s producers rely heavily on wood for raw materials which is costly and inefficient. Furthermore, large-scale transportation isn’t economical at this point. As a result, more extensive research is required to fully understand the viability of this approach and how best to implement it on a global scale.

NASA Releases the First Images Captured by the James Webb Space Telescope

NASA reveals the first full-colour images from the James Webb Space Telescope  Credit: YouTube/NASA

On Tuesday, July 12, NASA in partnership with the European Space Agency (ESA) and the Canadian Space Agency (CSA), released the first full-colour images of the James Webb Space Telescope from NASA’s Goddard Space Flight Center in Greenbelt, Maryland. Nicknamed the “time machine”, the James Webb Space Telescope is 100x faster and more powerful than its predecessor the Hubble Space Telescope, which allows it to deliver the deepest and sharpest images ever captured of the universe. 

The first five images captured by the Webb Telescope include:

WASP-96 b

1,150 light-years away

Southern Ring Nebula

2,500 light-years away

Carina Nebula

7,500 lights years away

Stephan’s Quintet

400 million light-years away

SMACS 0723

5.6 billion light-years away

Time Travelling with Vertical Motion | July Historical Events

A look back at the major events in July history. Credit: Vertical Motion Inc.

July 5, 1994 – Jeff Bezos launches Amazon from his Bellevue, Washington garage, originally selling books online. Amazon now employs more than 1.6 million individuals worldwide and generates over $400 billion in annual revenue.

July 9, 1981 – Nintendo releases the classic arcade video game Donkey Kong, which would go on to join the Donkey Kong franchise selling over 80 million copies.

July 10, 2008 – Apple Inc. officially launches the App Store which generates 10 million downloads in its first 72 hours.

July 20, 1969 – Apollo 11 astronauts Edwin “Buzz” Aldrin and Neil Armstrong become the first humans to set foot on the Moon.

This is your communications officer on the bridge at Vertical Motion saying Godspeed and see you next month!

Vertical Motion Inc. is a trusted Canadian software development and entrepreneur assistance company that has supported the global efforts of startups, non-profits, B2B, and B2C businesses since 2006. With headquarters in Calgary and Kelowna, and team members coast to coast, Vertical Motion Inc. is recognized as an award-winning leader in the technology industry.

Our team of executive advisors, project managers, software developers, business analysts, marketing specialists, and graphic designers have extensive experience in several industries including — Energy, Finance, Blockchain, Real Estate, Health Care, Clean Technology, Clothing & Apparel, Sports & Recreation, Software as a Service (SaaS), and Augmented & Virtual Reality (AR/VR).

Come chat with us and let us take you “From Idea to Execution and Beyond!” 🚀


Written By Tyler Mikitka, communications officer on the bridge at Vertical Motion.

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