Rebranding The University of British Columbia's RHNHFF Program in Buddhism and Contemporary Society

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Vertical Motion worked with The University of British Columbia (UBC) to rebrand the RHNHFF Program in Buddhism and Contemporary Society. The program underwent a rebranding that saw the sun and ocean of the UBC shield reinterpreted into the lotus-in-stream of the Program logo. This project included design work like brand creation, website support, large-scale print, and branded swag.



Vertical Motion worked with UBC to develop large-scale print materials including standing banners and event posters in addition to branded fabric swag bags. A rotating event-themed website banner was also developed for the program website which mirrors the look and feel of the official UBC site.

"I trust Vertical Motion with everything from developing identity and marketing materials, to the technology support and structure they put around our web presence."
Jessica Main
The University of British Columbia (UBC)
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