Underwood Gilholme Estate Lawyers approached Vertical Motion for support in updating its brand and collateral, including logo, cards, and website. With an office move on the horizon, Underwood Gilholme was looking to modernize its brand image to enhance its look and feel.
Vertical Motion started by completing a total rebrand with updated print work, modernized typography, new business cards, and a postcard notice to clients and business contacts announcing the new brand to the world. Following this, the Vertical Motion team created a fresh new website with a cheerful, friendly approach to wills and estates, a topic some people consider with trepidation. Finally, the content and imagery were brightened and made relevant to Underwood Gilholme’s demographics and markets.