Dr. Jennifer Leason is a university professor, researcher, artist, and member of the Pine Creek First Nations community. Dr. Leason approached Vertical Motion for website development as her previous Wix site failed to represent the beauty or manage the functionality to make her site sing. Using a foundation of Dr. Leason’s own paintings, writings, and artwork, the site was built to represent not only her work as a scholar and speaker but as a storefront for her art and books.
Vertical Motion started with the logo, freshening it to ensure the pure round circle of a seismic “ping” was represented. This branched off into several other projects, including an EcoSeis brand for their flagship software offering, PowerPoint presentations, video brand overlays, convention displays, and a website and social media appearance overhaul. Steady, tailored posting continues to amplify their message in the industry, showcasing their performance and presentations at conventions and with their peers.