Since launching in May 2003, WordPress has emerged as a leading open-source web content management system, powering 43% of internet websites and 65% of content management systems, according to W3Techs. However, with the recent rise of alternative web development software such as Wix, Squarespace, and Shopify, entrepreneurs and business owners face the difficult task of selecting the best platform for their needs.
To assist you in selecting the ideal solution for your business, we explore 9 WordPress benefits that will equip you to establish a strong digital presence that drives increasing website traffic and revenue to your business.
1 | WordPress Empowers Users with Intuitive & Effortless Web Design Technology
WordPress’ user-friendly interface and intuitive design offer advanced capabilities for users of all experience levels. Whether you’re a seasoned website designer or a business owner pursuing digital adoption, WordPress’ web content management system is as easy as setup, design, and publish. With the inclusion of plugins like Elementor and the built-in WordPress editor Gutenberg (available as part of WordPress 5.0 and later), users can harness the power of drag-and-drop technology to build stunning pages without any coding knowledge required.
Photo Credit | WordPress.org
2 | WordPress Unleashes the Power of Customization with Free Plugins & Themes
With over 60,000 free plugins and nearly 11,000 free themes, WordPress offers an extraordinary level of customizability for businesses of all sizes and industries. Through its growing collection of plugins, WordPress enables businesses to tailor their website with unique features and functionalities through tools like WooCommerce (e-commerce), WPForms (form builder), Yoast SEO (page optimization), and HubSpot (CRM). Complementing WordPress’ plugin catalogue is its considerable selection of free website themes that afford users the opportunity to create visually stunning and personalized designs that flow flawlessly from one page to the next. Whether you need a sleek and modern layout or a vibrant and creative design, WordPress offers a wide range of options to suit your business’s aesthetic preferences.
Photo Credit | WordPress.org
3 | WordPress Supports Search Engine Optimization to Boost Website Visibility
Every business aspires to reach the number one position in search engine rankings, and WordPress is committed to helping you achieve just that. One of the ways they do this is with clean code structure and semantic markup that assists search engines in crawling and indexing WordPress websites, leading to better visibility in search engine result pages (SERPs). Another way WordPress supports SEO is through its vast plugin ecosystem that provides powerful tools to set meta titles, descriptions, and keywords for each page, generate XML sitemaps, and analyze content readability and keyword usage. Furthermore, WordPress’ immense theme library offers thousands of responsive and mobile-friendly designs that create an improved user experience for the growing number of mobile browser visitors.
Photo Credit | WordPress.org
4 | WordPress Enables Mobile-Friendly and Responsive Website Building
According to Statista, mobile devices account for 58% of global website traffic. As a result, search engines like Google, Bing, and Yahoo! have begun to emphasize the significance of mobile-friendly websites in search engine rankings. To help users develop mobile responsive websites, WordPress provides a variety of responsive themes, including Astra, Hestia, and Divi, that automatically adapt the design and layout to suit the screens of mobile and tablet devices. Additionally, plugins like Elementor enable users to seamlessly view and edit their website specifically for mobile and tablet users. This functionality ensures a consistent user experience (UX) across varying screen dimensions.
Photo Credit | NsThemes
5 | WordPress Unlocks Limitless Scalability That Grows with Your Business
With its scalable design, WordPress easily adapts to the growth of your business while maintaining the integrity of your existing web infrastructure. Through the simple click of a button, you can effortlessly create and customize new pages or blogs for your website. Additionally, WordPress offers valuable assistance in effectively managing your increasing website traffic through database optimization, Content Delivery Networks (CDNs), load balancing, and website caching.
Photo Credit | Vertical Motion Inc.
6 | WordPress Delivers the Freedom to Host Your Website Your Way
WordPress offers users the flexibility to select their preferred hosting method, granting them the freedom to choose between self-hosting with popular service providers like Bluehost, DreamHost, and SiteGround, or opting for managed hosting through WordPress.com. By offering a range of possibilities, WordPress allows users to tailor their choices based on their specific preferences and requirements. So whether you value simplicity and convenience or desire greater flexibility and control, WordPress caters to your needs by offering the ideal website hosting solution for your organization.
It’s important to note that WordPress has specific requirements that your hosting provider should meet for a consistent WordPress experience. Before choosing a service provider, we advise you to consider these requirements carefully.
Photo Credit | HostPapa
7 | WordPress Enhances Website Customization through Code Flexibility
Although it’s not required, WordPress offers users the flexibility to customize their websites using PHP, JS, HTML, and CSS. Here’s a summary of how each programming language can be utilized:
PHP (Hypertext Preprocessor) — PHP enables theme and plugin development as well as the implementation of hooks and filters to extend the functionality of the platform.
JS (JavaScript) — JS allows for customization of the website appearance, creation of interactive features, implementation of Ajax-powered functionality for seamless data retrieval, and handling of form validation and submission.
HTML (HyperText Markup Language) — HTML is useful for modifying themes, creating custom page templates, embedding custom tables or videos, and designing unique HTML widgets to enhance the website’s structure.
CSS (Cascading Style Sheets) — CSS is fundamentally responsible for visual presentation and styling, allowing for font modification, adjusting colours, and customizing page layouts.
Photo Credit | Easy WP Guide
8 | WordPress Leverages Its Vast Community for Efficient Troubleshooting
WordPress is backed by a passionate community of developers, designers, and enthusiasts who form a powerful global support network for users. Through this community, users have access to a plethora of knowledge, resources, and assistance that simplifies the process of finding solutions and sharing experiences. Thanks to their work, WordPress offers an extensive library of self-help references and support forums that equip users with the necessary tools for independent troubleshooting. Moreover, WordPress.com offers dedicated live chat support to its paid subscribers, ensuring prompt and reliable assistance from a professional support team.
Photo Credit | WordPress.org
9 | WordPress Releases Regular Updates to Improve Security and Performance
Complementing WordPress’ remarkable support network is its vibrant community of developers, designers, and users who contribute to the ongoing enhancement of the platform. Through this global collaborative effort, WordPress consistently delivers a cutting-edge web design experience that adapts to the evolving needs of its users. By regularly publishing new software releases and implementing robust security patches, WordPress remains at the forefront of innovation, offering an unrivalled platform for creating and maintaining dynamic websites.
Photo Credit | WordPress.org
• • •
Selecting the right web development software for building your custom website has grown increasingly difficult given the wide range of options available to businesses today. Although platforms like Wix, Squarespace, and Shopify offer many benefits to entrepreneurs and business owners, at Vertical Motion Inc. we firmly believe that WordPress, with its 9 remarkable benefits, will provide your organization with a robust and unique digital presence that drives traffic and revenue to your business.
Don’t settle for second best! Contact us today to invest in building a high-performing WordPress website that sets you apart from your competition and positions you as a leader in your industry.
Marketing | Communications | Sales Specialist at Vertical Motion Inc.
Graphic Designer at Vertical Motion Inc.