Five Ways To Improve Your SEO Ranking

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by Robyn Lee

So, you’ve built a website that promotes your business or sells products or maybe your website provides the world with knowledge on the latest technologies. But, what’s next? How do you drive traffic to your website?

One of the best ways to help drive traffic to your website is using Search Engine Optimization (SEO). SEO is a collection of strategies and techniques aimed at helping your pages rank higher in search engine results. SEO increases your site’s visibility and helps draw traffic to your website.

Below are 5 techniques we have put together to help you improve your SEO ranking. There are many other techniques, but these are our top 5 to help get you started.

1.Improve your Website Performance

One of the best ways to improve your SEO score is to optimize your website and improve your website’s page speed. Page speed is important with SEO ranking as they are looking at the experience the audience has with your website. A site that loads slow can deter a user from visiting your website. A slow site is not a good experience for your audience.

Using a website tool like GTmetrix or Pingdom, you can determine the performance score of your website. These performance test sites also provide further recommendations on how to improve your website performance.

One way we recommend  to optimize your website and speed up your website is to minify your HTML, CSS and Javascript using a wordpress plugins like WP Fastest Cache, WP Rocket or Clearfy. Minifying your HTML, CSS and Javascript will result in a faster response time and lowers the bandwidth cost.

2. Optimize Media Content

Your page speed can be greatly affected by the images on your website. The quality and size can have a huge impact on how your page loads. To help improve your images, we recommend using TinyPNG to compress your images and reduce the image size without distorting the quality.

Also, search engine crawlers will look at certain information attached to images when trying to index and understand your site. It’s recommend to add an alt attribute to all your images and avoid using generic file names like “image1.jpg”, “pic.gif”, “1.jpg”.

3. Use a Responsive Theme

Responsive design is an important ranking factor for search engines. Nowadays, mobile devices are used regularly to browse the internet. To increase your SEO ranking, your site needs to look great on mobile devices. One way to ensure you have a mobile responsive design is to use a wordpress theme like Avada, Enfold and Total. These themes are great to start you off your website with a responsive design.

4. Focus on Content

When search engines calculate your SEO ranking score, they will look at your websites content. Search engines, like Google, are looking for content that is useful and meaningful to your audience. Content that is newer (posted recent), lengthy and grammatically correct (no spelling errors) are ranked higher. The best way to improve your SEO ranking is to post regularly with quality content. It is recommend to build your content around your keywords, so your site is consistent with a content theme and provides meaningful content on a regular basis.

5. Add Internal and External Links

Interlinking is an important component in improving your SEO ranking score. Search engines  are looking for website that don’t live in a vacuum. Search engines uses links to find out how your site connects to the world wide web. As well as the value of the content provided. We recommend adding links that fit naturally with your content and points readers towards high-quality websites that already rank high. It also recommend to link internally to provide the search engines an understanding of the relevance of the page and the relationship between pages.

At Vertical Motion, we ensure that your website is optimized to work for your business. Contact us today to learn more!

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